Introduction to GBA Plus

Applying GBA Plus by function

For communications

Illustration of a character with a headset.

Some considerations:

  • Effective communication methods or messaging may vary for different groups. For example, women are more responsive to warnings about emergency household preparedness and evacuation plans than men. How can we ensure that all are prepared to respond, and respond, as needed?
  • The response of individuals or groups may be influenced by their language or how they interpret symbols. Making materials available in accessible formats is another consideration.


  • Employ varied communication methods based on which methods are most effective for specific audiences. For example, specifically target men with some of your communications.
  • Consider ways to use language and messaging to reach the most vulnerable groups of women, men or other sub-groups within the population.