It’s Not Just campaign resources
Gender-based violence (GBV) is not just physical — it refers to a wide range of actions, from catcalling to intimate partner violence. It’s Not Just is a national youth awareness campaign created to increase awareness of GBV and ultimately shift behaviours and actions to create a safer Canada for everyone. Get the facts about different types of GBV and learn how you can stop dismissing them.
Resources for youth
GBV learning modules
Discover how youth can help end GBV in a series of modules that explore healthy relationships, support systems, allyship, and more.
Searching for an end to gender-based violence
Get information and advice from young people across Canada on the most commonly asked questions about GBV.
Fact sheets and infographics:
Fact sheet for teens
Quick facts on GBV for teens aged 14-18
Fact sheet for young adults
Facts about GBV for adults aged 19-24
Infographic: GBV Overview
Learn about GBV in Canada, who is affected and how you can help.
Infographic: Sexual violence
Get the facts about sexual violence and how you can help stop it.
Infographic: Online violence
See how GBV can happen online and your role in preventing it.
Videos:
Transcript of the video
(Music starts) (Images of hands holding phones. One of the phones has a comment on the screen that reads: Ewww – nobody wants to see that. What you both really need is a man.) (ON SCREEN TEXT: “It’s just a joke”) (A woman sits on the floor in a hallway leaning against a locker.) (A black box appears.) (ON SCREEN TEXT: 40% of LGB+ women reported experiencing online harassment. Responses are from 2018 research based on the previous years’ experience) (A young man and woman sit at a table together. They are pictured talking, and a different angle shows the man holding her wrist while she grips a mug.) (ON SCREEN TEXT: “It’s just flirting”) (A woman in an apron looks into the distance.) (A black box appears.) (ON SCREEN TEXT: 61% of women aged 15 to 24 reported experiencing unwanted sexual behaviour in public places. Reports are from 2018 research on the previous years’ experience) (A person puts a bank card into an ATM. A woman looks over her shoulder.) (ON SCREEN TEXT: “It’s just how he is”) (A man and a woman are talking. The woman is holding money in one hand and is extending it towards the man.) (A black box appears.) (ON SCREEN TEXT: 51% of women who sought shelter from violence experiences financial abuse.) (A woman sits on a couch. A man stands over her with his arms extended angrily.) (A broken plate is scattered on the floor along with slices of pizza.) (ON SCREEN TEXT: “It’s just a bad day”) (The woman on the couch stares into the distance.) (A black box appears.) (ON SCREEN TEXT: 30% of women who experienced intimate partner violence said it happened once a month or more. Reports are from 2018 research on the previous years’ experience) (ON SCREEN TEXT: Gender-based violence is never just. Learn how you can stop dismissing emotional violence, sexual violence, financial violence, physical violence, all forms of gender-based violence. Canada.ca/ItsNotJust) Government of Canada WordmarkTranscript of the video
(Music starts) (ON SCREEN TEXT: “Gender-based violence is not”) (Image of hands holding a phone with a comment on screen that reads: Ewww – nobody wants to see that. What you both really need is a man.) (ON SCREEN TEXT: “Just a joke”) (Image of male hand grabbing female’s wrist while she grips a mug.) (ON SCREEN TEXT: “Just flirting”) (Image of a woman holding money, extending it towards a man.) (ON SCREEN TEXT: “Just how he is”) (Image of woman looking afraid as a man gestures) (ON SCREEN TEXT: “Just a bad day”) (ON SCREEN TEXT: Gender-based violence is never just. Learn how you can stop dismissing all forms of it. Canada.ca/ItsNotJust) Government of Canada WordmarkTranscript of the video
(Music starts) (Images of hands holding phones. One of the phones has a comment on the screen that reads: Ewww – nobody wants to see that. What you both really need is a man.) (ON SCREEN TEXT: “It’s just a joke”) (A woman sits on the floor in a hallway leaning against a locker.) (A black box appears.) (ON SCREEN TEXT: 40% of LGB+ women reported experiencing online harassment. Responses are from 2018 research based on the previous years’ experience) (ON SCREEN TEXT: Gender-based violence is never just. Learn about the different forms of gender-based violence and how you can stop dismissing them. Canada.ca/ItsNotJust) Government of Canada WordmarkTranscript of the video
(Music starts) (A woman sits on a couch. A man stands over her with his arms extended angrily.) (A broken plate is scattered on the floor along with slices of pizza.) (ON SCREEN TEXT: “It’s just a bad day”) (The woman on the couch stares into the distance.) (A black box appears.) (ON SCREEN TEXT: 30% of women who experienced intimate partner violence said it happened once a month or more. Reports are from 2018 research on the previous years’ experience) (ON SCREEN TEXT: Gender-based violence is never just. Learn about the different forms of gender-based violence and how you can stop dismissing them. Canada.ca/ItsNotJust) Government of Canada WordmarkTranscript of the video
(Music starts) (A young man and woman sit at a table together. They are pictured talking, and a different angle shows the man holding her wrist while she grips a mug.) (ON SCREEN TEXT: “It’s just flirting”) (A woman in an apron looks into the distance.) (A black box appears.) (ON SCREEN TEXT: 61% of women aged 15 to 24 reported experiencing unwanted sexual behaviour in public places. Reports are from 2018 research on the previous years’ experience) (ON SCREEN TEXT: Gender-based violence is never just. Learn about the different forms of gender-based violence and how you can stop dismissing them. Canada.ca/ItsNotJust) Government of Canada WordmarkTranscript of the video
(Music starts) (A person puts a bank card into an ATM. A woman looks over her shoulder.) (ON SCREEN TEXT: “It’s just how he is”) (A man and a woman are talking. The woman is holding money in one hand and is extending it towards the man.) (A black box appears.) (ON SCREEN TEXT: 51% of women who sought shelter from violence experiences financial abuse.) (ON SCREEN TEXT: Gender-based violence is never just. Learn about the different forms of gender-based violence and how you can stop dismissing them. Canada.ca/ItsNotJust) Government of Canada WordmarkGet more information
Find more stats, facts and support services for GBV.
Resources for partners
You can join the campaign against gender-based violence. Download our partner kits and spread the word on social or within your organization. If your organization is looking for more information or printed materials, please email FEGC.Communications.WAGE@fegc-wage.gc.ca.
Partner Toolkit
Get promotional material and pre-written posts and graphics you can share.
Violence prevention in Canada
The Government of Canada has many initiatives in place to help stop different forms of violence in Canada.
Cyberbullying
Get information and advice on what to do if you or someone you know is being cyberbullied.
Stop Family Violence
Get resources on family violence if you’re experiencing it or know someone who is.
Addressing Youth Dating Violence
Learn more about the intervention programs created to teach youth about healthy relationships.
Need help?
If you or someone you know is being subjected to gender-based violence, help is available.
Get help now
If you need immediate assistance, call 911 or your local law enforcement.
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